What is one of the first things you do when you’re looking to purchase something or getting services that are offered? A lot of people always look at reviews. If a place has a 5 star rating or close to based on 1000 reviews, many people are more likely to seek their services. Reviews are important for the credibility of the businesses. Potential clients and customers will Google your business name to check you out, or scope out to see what products and services you offer, which will display all of the reviews. There are several reasons as to why you should check the reviews and ratings of the business that peaks your interest. There’s no need for a slick marketing campaign with Google Reviews. Simply ask your customers to take some time to fill out a review. The best part is that with Google My Business, you are able to make it easy for them and provide them a direct link. Google Reviews increase your online exposure. Since Google is trying to provide people with the best results for their search query, online reviews are a strong indicator as to whether people like your business. Number of reviews also play a role. Both Google and potential customers like to see businesses with 40+ reviews or at least more reviews than your competitor. Google Reviews are a good way to better understand what you are doing right and/or wrong as a business. Reviews help you see what areas are doing well and what needs improvement. Not all reviews are fair, but they always can provide information and insight on how your business can improve. One hesitation that businesses often have when asking for online reviews is the fear of negative comments. A negative review is not always a bad thing. When a business actively replies to negative reviews in a professional way and tries to resolve the situation, it shows prospective customers that you care. A mixture of bad reviews and good reviews can actually increase conversions – it makes your online presence more realistic and transparent. Google Reviews are important and your online reputation is dependent on them.